Custom car wraps are a great way to reach a wide audience for a relatively low cost. In fact, car wrapping has one of the lowest cost-per-impression rates of any advertising technique.
But there are a lot of missteps people make with vehicle wrap design that make the finished product less effective. Here are a few major vehicle wrap design don’ts and how to avoid them:
- DON’T Design to Your Personal Tastes
Of course you want to design something that you’ll actually like driving, but that doesn’t mean you should cover your wrap with your favorite design elements. Your wrap is there to reach customers, so you should cater to their tastes, not yours. Keep your target audience in mind when you’re designing. Would they respond to something subtle and classy, or something over the top?
- DON’T Ignore the Way People Read
A person in another vehicle will only have about three to six seconds to read any messages on your vehicle wrap. This means you have to design it in such a way that they’ll read your message and retain it. Vehicle wrap design should lead the viewer’s eye to the text rather than distracting them from it. It’s also important to remember that people read from left to right, so putting important information on the right is usualy a bad idea.
- DON’T Let Things get Cluttered
Again, drivers only have a few seconds to view your vehicle, so having small writing and explosive pictures cluttering your vehicle won’t get your message to anyone. Create a design that is clean, eye-catching, and still easy to read.
- DON’T Forget Your Vehicle
Not every wrap design will work on every vehicle. For instance, a big SUV might not be the best canvas for a frilly cupcake shop advertisement–unless that’s exactly the contrast you’re going for with your marketing. Either way, keep the type of vehicle in mind when you’re designing the wrap and allow it to influence your decisions.
Most vehicle wrap providers will give you a designer to work with. Explain what you want clearly and listen to their advice and you should end up with a great wrap.